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BusinessDay is West Africa’s leading provider of business intelligence and one of the most trusted news organizations for over 15 years. We hold true to our values of Independence, Credibility, Entrepreneurship, Purpose Driven and being the fourth Estate. Published every week-day plus a weekend edition on Saturdays, the newspaper is based in Lagos and Accra, with syndication from The Financial Times, The Economist and Harvard Business Review. Its award winning content is a must-read for the business elite and policy makers in government.

Empowered by social networks and digital devices, consumers are increasingly dictating when, where and how they engage brands. BusinessDay leverages our experts in digital to inform and connect companies to the mass market.

We empower leading brands to create compelling stories and unforgettable experiences that create genuine engagement and cut through the noise.

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Our Three Pronged Approach

Insight / Research

Using our first-party data and market leading tools, we help you to build marketing programmes that are efficient, measurable and built on a deep understanding of how to engage our audience.

Content

Our in-house content studio design and multimedia content asset amplifies your message and brand communications with powerful, digital storytelling across a wide range of formats.

Activation

BusinessDay high impact journalism is delivered to its loyal customers through market-leading digital, print and experiential platforms. These provide myriad opportunities for our commercial partners to engage with our premium audience and deliver their brand message in a trusted, high-quality environment powered by our first-party data.